Startly
ITSM and PMO Software
Problem Statement
For their day-to-day operations, IT service managers need to use a variety of expensive applications. Our software was designed to be an all-in-one project management and IT service management solution. An IT company can track time and expenses, create and manage projects, and stay on top of service requests.
Challenges
It was a challenge to integrate project management, time tracking, IT ticket tracking, asset management, and change management software while making it user-friendly and cost-effective. To validate users' needs, I conducted extensive user and market research and conducted interviews with IT leaders from various companies. My job was to design, market, and brand Startly.
My role
Sr. Director of Product and Marketing Design
Awards
Sample Project Work
Discovery / Empathize
In order to design the software effectively, it was essential to understand the needs and expectations of the users. I conducted interviews to gain insight into the goals and challenges of various jobs within the IT service management industry. As a result of these interviews, I created user personas and then created user journey maps. This helped me understand the steps users take in a typical day and where Startly could benefit. Also, I needed to understand the gaps in our competitors' products and where we can fill them with our product.
Design / Implementing
A final product design was developed after initial concepts, wireframes, user feedback, and stakeholder feedback had been gathered. As a part of my effort to ensure consistent components and styles across the website, I created a style guide that is based on atomic design principles.
Digital Marketing & Company Branding
During my time at the company, I was also involved with the product's digital and social media presence. Using input from stakeholders and users of Startly, I devised a brand around the image of Startly and created a marketing playbook. My next step was to create Google analytics dashboards for Twitter and LinkedIn to track our online presence on both platforms. For our paid ads to be effective, I partnered with another marketing firm to build a pay-per-click strategy.
